Internet Marketing – a New Approach : Everything You Need to Know to Master…

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Language: English
Format: Paperback ISBN:

9781497521353

EAN:

9781497521353

Internet Marketing – a New Approach : Everything You Need to Know to Master…

Product Details

Synopsis
Ray Griffin’s enquiring nature wasn’t blunted by an early career in accountancy, despite the latter’s mundane image (in fact it positively helped with the analytical nature of some of his projects and work). A few years ago he discovered internet marketing through some DIY website ventures for others and was intrigued by its precision and its ability to show real time results. Traditional marketing had always been hampered by its hit-and-miss nature. An American department store owner, John Wannamaker, had declared in the nineteenth century ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ Now, it appeared, Google AdWords had changed all that with a system that was certainty and precision exemplified. Suddenly marketing, which until then had been far too woolly for Ray’s accountancy-trained tastes, had acquired laser-like qualities in all those areas where vagueness and half-guesses ruled. Here was something that brought certainty-of-outcome (and profit) instead of half hoping something would resonate with who you were selling to – often wasting a lot of time and money in the process. Ray then sought to refine a technique which would bring the most efficient and successful tactics together for the first time. A system was created that was easy to use and achieve stunning results for any business willing to adopt and harness the power of internet marketing.

Product Identifiers
ISBN-10 1497521351
ISBN-13 9781497521353

Key Details
Author Ray Griffin
Number Of Pages 116 pages
Format Paperback
Publication Date 2014-11-10
Language English
Publisher CreateSpace Independent Publishing Platform
Publication Year 2014

Dimensions
Weight 6.7 Oz
Height 0.3 In.
Width 5.2 In.
Length 8 In.

Target Audience
Group Trade

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