The Impact of Internet Marketing on Business Profitability by Matikiti Rosemary

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Language: English
ISBN-13:

9783659662270

Format: Paperback
UPC:

Does not apply

ISBN:

9783659662270

EAN:

9783659662270

The Impact of Internet Marketing on Business Profitability by Matikiti Rosemary

Product Details

Synopsis
The work is basically on the usage of internet marketing in the hospitality sector. The work examines how the use of internet marketing can enhance business profitability and how a moderating variable (experience) can affect the relationship between internet marketing usage and business profitability.Business profitability was measured using four variables which are sales volume, profit margin, operating cost and return on equity. The results of the study shows that internet marketing usage affects the level of sales volume, profit margin and return on equity. The usage of internet marketing in the hospitality sector is influenced by factors such as level of star grading, managerial support, technological competence and existence of alliances. Experience in using internet marketing has a moderating effect on the relationship between internet marketing usage and business profitabili

Product Identifiers
ISBN-10 3659662275
ISBN-13 9783659662270

Key Details
Author Afolabi Bola, Matikiti Rosemary, Smith Wilhelmina
Number Of Pages 208 pages
Format Paperback
Publication Date 2015-04-10
Language English
Publisher Lap Lambert Academic Publishing GmbH & Company KG
Publication Year 2015

Additional Details
Illustrated Yes

Dimensions
Weight 11.1 Oz
Height 0.5 In.
Width 6 In.
Length 9 In.

Target Audience
Group Trade

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Price : 95.73

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